Internet word of mouth's 3 key cultures
IWOM is said to offer a glimpse into the world of online consumers, acting as a pathway for marketers to connect with them. Sam Flemming suggests three most compelling net cultures to pry into.
View ArticleInternet word-of-mouth trends in 2008
How will brand marketers leverage platforms like blogs and social media to build their brands and reach out to Chinese consumers in 2008?
View ArticleIs new media's future already happening in China?
As the global internet community is striving towards a more connected online landscape, China's new media is already showing signs of the 'future'.
View ArticleConnecting the connected agency in China
How agencies can connect with consumer communities
View Article6 reasons brands in China should listen to IWOM
China's media network makes internet word of mouth essential to any marketing communications strategy.
View ArticleIWOM centered marketing in China
Strategic communications using internet word of mouth can take your campaign to the next level.
View ArticleIWOM redefining brands and consumers
The architecture and habits of chinese participation and how IWOM is redefining the relationship between brands and consumers.
View ArticleThe DNA of internet word-of-mouth platforms
It is important for brands to know how and why netizens connect with each other if they want to jump in and participate.
View ArticleIWOM takeaways from client-side marketers in China
At a recent summit on internet word-of-mouth (IWOM), core topics were brought up which will shape brands' strategies for years to come. Here are some key takeaways.
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